A Directory of Florists on Substack
Where to find other florists to share, learn and connect
A little late on the Flowerlogue…
Firstly, a quick apology for the delay in posting. Hubby G and I have escaped to the remote wilderness of north-west Tasmania for a weeklong holiday, where we stayed in the tiny historic gold-rush settlement of Corinna, nestled deep in the Tarkine. No Wi-Fi. No mobile service. Just trees, silence, and the occasional wallaby and fungi. It was utterly blissful, although slightly disorienting at first, to be unexpectedly unplugged from the world. We have roamed ancient forest trails, spotted wild platypus in tea-coloured rivers, and bathed in the serene quietness of the wilderness forest. I’ll share more about our flowerless forest sojourn next week. But today, let’s get back to flowers.
For the best viewing experience, be sure to read this post on your desktop or via the substack app. By the way, all images in this story are taken by me or the occasional friend.
Last week, I sent out a call to all active florists on Substack, to join in a directory for florists. Whether you are a wedding, event, shop, editorial florist, freelancer, floral educator, workshop florist or flower growing florist please join us to form a directory of like-minded creatives who understand the language of stems, seasonality, and flower storytelling.
I have taken this same idea from Julie Witmer wrote a wonderful post, where she has collected and is updating a list of garden writers on Substack. It is such a generous act of community building, and it made me think: why not do the same for florists? As I’ve been having trouble finding you all.
Instagram may be the pretty playground of the floral world, but for me, it started 2 years ago to feel more fleeting than fulfilling. Here on Substack, we can slow down, go deep and take our time to explain more about us and about our floristry. We can share not just photos, but philosophies. And we can connect over more than likes, with shared ideas, industry problems, values and styles.
Substack doesn’t currently offer a gardening, let alone floristry category, which makes finding each other more difficult than it should be. Personally, I’ve categorised my newsletter under Culture and Travel, since much of my writing revolves around botanical wanderings. But floristry could just as easily live under Art, Lifestyle, Design, or Craft. I’d love to hear from you in the comments, where you have categorised your newsletter? Or for the non-florists out there, where would you look for florists on this platform?
Also, I’m curious to know if you change your categories each week to match what you are writing about? Please let me know?
Over time, I’ve unearthed a few Substack florists, sometimes via subscribing, sometimes via deep Googling (oddly effective, if not a little roundabout). I’m fascinated to hear if some of you, like me, entered the profession later in life, drawn to flowers during times of upheaval (thank you, Covid). Who of you are also flower growers, who are wedding florists, who run workshops or demonstrations, who teaches floral design and what types of design style you focus on? I’m also really interested in editorial floral designers, what you do etc... I would love to hear whether you are formally trained or artistically self-taught or trained on the job. All of us share a reverence for flowers, and the impulse to create something meaningful with them and I’m sure I’m not the only one who would like to hear your stories.
So below is the beginning of a Florists on Substack Directory. An evolving list of floristry-minded souls writing and creating on this platform. I’ve also created a permanent Directory tab in the navigation bar of The Flower Scout, so it’s always easy to find. If you know an active Substack florist (or are one), please drop a link in the comments. I’ll happily check them/you out and add them/you to the growing list.
Florist Substack Newsletters:
Anna Taylor – Floral Notes
Appassionata – Blathanna
Cerina Triglavcanin – The Flower Scout
Ellen Frost - Flower Nerd
Georgie Newbery – Common Farm Flowers
Iris Diane Palma – Flowers in Cinema
Jessica Stokeland – Flower and Land
Kasannah Greely – Kindly Grown: Behind the Designs
Martha DeFlorio – Made Floral
Molly Ford – Flowers by Ford
Pom Shillingford – Silver Linings
Sarah Rushbrooke – The Foibles of a Florist
Sasha – Field Notes from an Urban Farmer
Suzy Cubitt-ONeil - From Garden to Vase
Willow Crossley – The Seedling
Please keep in mind: This is a growing list of floristry related newsletters that are currently active on Substack. I offer the list in the spirit of curiosity, sharing information, learning and connection and do not necessarily share the viewpoints or floral philosophy included in those newsletters. Should you consider any of the contents of those newsletters to be troubling or harmful, please let me know and I will look into it.
And if this resonates, feel free to restack or share the list with others. Let’s grow this quiet little corner into something blooming. As the list grows, I will occasionally email the list out again to my subscribers.
Other Notes you May be Interested in…
Building a directory—What a lovely thing to do! I’m excited to checkout many of these Substacks.
hi, thank you for including me! excited to check out the other ones <3